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Folklore album cover

Folklore album cover

Folklore: What Taylor Swift’s Surprise Pandemic Drop Taught Us About Authenticity, Storytelling, and Brand Reinvention

Ashley Edwards

Aug 214 min read

Passion is a Professional Skill: Lessons from Behind a DJ Booth

Passion is a Professional Skill: Lessons from Behind a DJ Booth

Passion is a Professional Skill: Lessons from Behind a DJ Booth

Ashley Edwards

Aug 142 min read

The Life of a Showgirl: Taylor Swift New Era

The Life of a Showgirl: Taylor Swift New Era

The Life of a Showgirl: Taylor Swift’s Masterclass in Marketing her Next Era

Ashley Edwards

Aug 124 min read

Taylor Swift Marketing

Taylor Swift Marketing

Taylor Swift is a Marketing Mastermind: A Case Study in Fan-First Strategy

Ashley Edwards

Jul 316 min read

Innovation and Strategic Planning of Digital Technology

Innovation and Strategic Planning of Digital Technology

Innovation and Strategic Planning of Digital Technology

Ashley Edwards

Nov 28, 20203 min read

How Google Changed Society's Expectations of Mass Media & Culture

How Google Changed Society's Expectations of Mass Media & Culture

How Google Changed Society's Expectations of Mass Media & Culture

Ashley Edwards

Nov 28, 20203 min read

How Facebook Changed Society's Expectations of Mass Media & Culture

How Facebook Changed Society's Expectations of Mass Media & Culture

How Facebook Changed Society's Expectations of Mass Media & Culture

Ashley Edwards

Nov 28, 20203 min read

How Netflix Changed Society's Expectations of Mass Media & Culture

How Netflix Changed Society's Expectations of Mass Media & Culture

How Netflix Changed Society's Expectations of Mass Media & Culture

Ashley Edwards

Nov 28, 20203 min read

Coffee, Coffee, Coffee: Starbucks

Coffee, Coffee, Coffee: Starbucks

Coffee, Coffee, Coffee: Starbucks

Ashley Edwards

Nov 28, 20203 min read

Coffee, Coffee, Coffee: Dunkin'

Coffee, Coffee, Coffee: Dunkin'

Coffee, Coffee, Coffee: Dunkin'

Ashley Edwards

Nov 28, 20203 min read

Coffee, Coffee, Coffee: Craft & Common

Coffee, Coffee, Coffee: Craft & Common

Coffee, Coffee, Coffee: Craft & Common

Ashley Edwards

Nov 28, 20203 min read

Unplugged

Unplugged

Unplugged

Ashley Edwards

May 30, 20204 min read

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