Brand Launch from Zero 

I launched AsAshReadsIt — my personal passion project and bookish content brand — entirely from zero, with a clear strategy for discoverability, community building, and long-form storytelling. What started as a side project quickly grew into a thriving platform rooted in niche authority, fandom culture, and on-camera personality.

I created and executed a consistent YouTube content strategy that:

• Engages active fans and popular IPs

• Breaks down book-to-screen adaptations through analysis, casting speculation, and critique

• Leverages timely trends and cultural moments to stay relevant

• Builds trust by blending personality-driven content with fan-first storytelling, backed by knowledge and passion

In just five months, I grew the channel from 0 to 400+ subscribers, earned over 3,000 public watch hours, and reached 21K+ views on Shorts — all through content I shot, scripted, and edited myself (in my spare time 😉). Along the way, I refined my niche, my voice, and my visual identity, proving that you don’t need a massive following to make an impact. You just need a good story and a reason to show up.