Double or Nothing

Established trust with Red Bull through consistent on-site coverage, athlete interactions, and platform storytelling — laying the foundation that evolved into full-scale multi-channel campaigns.

Campaign Development

2022–2023: Relationship Building

• Captured live Instagram Stories + competitor interviews at events

• Joined an in-kind wakeboarding experience with Red Bull athletes to build rapport

• Became a trusted on-site content partner for Red Bull Orlando

2024: First Full Campaign

• Expanded to a multi-platform content strategy (Instagram, TikTok, YouTube Shorts)

• Competitor Instagram takeover + live event coverage

• Featured across Weekend Guides, app features, and event pages

Insights:

• Weekend Guide: 136,176 impressions | 88,906 users

• Instagram Reel: 15,000 impressions | 327 engagements

• YouTube Shorts: 851 views | 3.3 watch hours

• Total Reach: 150K+ impressions

Result

Laid the groundwork that evolved Red Bull from a one-off activation into a trusted, multi-year, multi-platform partnership, setting the stage for larger 2024–2025 cross-market campaigns

Flutag

Led UNATION’s largest Red Bull campaign to date, driving the digital story, paid strategy, and multi-market social coverage (Tampa + Orlando). Oversaw creative development, on-site storytelling, and full-funnel implementation across Meta ads, guides, and social platforms.

Campaign Impact (Cross-Market Reach)

Paid Media (Meta Ads)

• 270K+ impressions

• 16K+ clicks

UNATION Platform (Web + App)

• Weekend Guide Feature: 172,577 impressions

• Event Pages: 21,988 impressions

• 18,363 users

Organic Social

• Instagram Reel: 138,478 impressions

• 8,028 engagements

• Instagram Stories: 104,758 impressions

• 547 link clicks

• Additional touchpoints across TikTok + in-app placements

Result

Positioned Red Bull Flugtag as a must-attend, high-energy regional event, delivering a multi-channel, multi-metro rollout that drove massive awareness and cross-city attendance — ultimately producing high conversion traffic and some of the strongest engagement metrics in the brand partnership portfolio.

Dance Your Style | Next Stop: Ultra

Scaled Red Bull from a single-event client into a multi-city, year-round partner by leading platform-specific content strategies, multi-channel rollouts, and high-impact live coverage across Dance Your Style and Red Bull x Brightline: Next Stop Ultra.

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Campaign Impact

Dance Your Style

• Platform-specific rollout across guides, features, and
  Instagram Stories

• 31K+ Story Impressions

• 4,275 Featured Guide Visitors

Red Bull x Brightline: Next Stop Ultra

• Multi-platform campaign: event pages, offer pages, email,
  social, targeted ads

• Launched an exclusive UNATION ticket discount →
  contributed to selling out the experience

• Live on-site coverage from the Brightline train to Ultra Music
  Festival

Insights:

• Weekend Guide (Orlando): 214,623 impressions

• Instagram Reel: 12,824 impressions | 298 engagements

• Email Campaign: 85% open rate

Result

Delivered cohesive, cross-market storytelling and high-performing promotional campaigns that strengthened Red Bull’s regional presence, evolving the relationship into a long-term, multi-market partnership anchored in measurable growth and strategic content execution.