Blog | Ashley Edwards

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Fear is temporary, regret is permanent.

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Taylor Swift Red Rebrand

Taylor Swift Red Rebrand

Red: How Taylor Swift Rebranded the Red Era into a Nostalgia-Driven Cultural Reset

Ashley Edwards

Nov 26, 20254 min read

Midnights: How Taylor Swift Turned Sleepless Nights Into a Masterclass in Aesthetic Storytelling

Ashley Edwards

Oct 30, 20253 min read

Evermore: The Marketing Lessons Behind Taylor Swift’s Most Underrated Era

Evermore: The Marketing Lessons Behind Taylor Swift’s Most Underrated Era

Evermore: The Marketing Lessons Behind Taylor Swift’s Most Underrated Era

Ashley Edwards

Sep 18, 20253 min read

Folklore album cover

Folklore album cover

Folklore: What Taylor Swift’s Surprise Pandemic Drop Taught Us About Authenticity, Storytelling, and Brand Reinvention

Ashley Edwards

Aug 21, 20254 min read

Passion is a Professional Skill: Lessons from Behind a DJ Booth

Passion is a Professional Skill: Lessons from Behind a DJ Booth

Passion is a Professional Skill: Lessons from Behind a DJ Booth

Ashley Edwards

Aug 14, 20252 min read

The Life of a Showgirl: Taylor Swift New Era

The Life of a Showgirl: Taylor Swift New Era

The Life of a Showgirl: Taylor Swift’s Masterclass in Marketing her Next Era

Ashley Edwards

Aug 12, 20254 min read

The Next Big Fantasy IP: How Throne of Glass Can Fill the Hole Game of Thrones Left Behind

The Next Big Fantasy IP: How Throne of Glass Can Fill the Hole Game of Thrones Left Behind

The Next Big Fantasy IP: How Throne of Glass Can Fill the Hole Game of Thrones Left Behind

Ashley Edwards

Aug 7, 20254 min read

Taylor Swift Marketing

Taylor Swift Marketing

Taylor Swift is a Marketing Mastermind: A Case Study in Fan-First Strategy

Ashley Edwards

Jul 31, 20256 min read

Elio versus K-Pop Demon Hunters

Elio versus K-Pop Demon Hunters

Marketing Movies: What Elio & K-Pop Demon Hunters Can Teach Us About Authenticity, Timing, and Audience Understanding

Ashley Edwards

Jul 28, 20254 min read

Things To Do in NOLA Besides Bourbon Street

Things To Do in NOLA Besides Bourbon Street

Things To Do in NOLA Besides Bourbon Street

Ashley Edwards

Aug 1, 20215 min read

Totally Tubular Ten Years of Hawkers

Totally Tubular Ten Years of Hawkers

Totally Tubular Ten Years of Hawkers

Ashley Edwards

Aug 1, 20214 min read

A Foodie's Guide to Disneyland

A Foodie's Guide to Disneyland

A Foodie's Guide to Disneyland

Ashley Edwards

Aug 1, 20213 min read

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