Director of Social Media & On-Stage Talent
I'm a dynamic creative blending strategic social media leadership with high-energy live performance. As Director of Social Media for Le Petite Fete, a viral pop culture dance party brand. I led content strategy, campaign execution, and trend-responsive storytelling for a passionate audience of 20K+ followers.
I craft and implement engaging content that connects niche fan communities and drives ticket sales across cities nationwide. My work consistently delivers viral hits, with videos reaching millions of views by tapping into the right trend, at the right moment, for the right fandom.
I bring energy to the stage as a DJ and MC, having performed for sold-out crowds o 1,000+ attendees. I curate the vibe, hype the room, and help create unforgettable moments that carry the brand far beyond digital.
Viral Content Spotlight: 2.2M Views and Counting!
“Man your stations, REP TV IS COMING! 🐍” was a quick-turnaround, niche-focused video leveraging Taylor Swift’s Version of Reputation and dedicated fan theories.
This project is a prime example of how smart timing, tapping into passionate communities, and using trend-driven content paired with a focused strategy can generate massive reach — even when the content itself requires minimal production effort.
It proves that sometimes, less is more when you understand your audience and deliver what they want right now.
Creative Content Highlight:
Deep-Dive Fan Theory on Taylor Swift’s New Album
In this face-forward video, I dove into the “tortured poets department” clues around Taylor Swift’s latest album, theorizing a double album release, which turned out to be spot on! This type of quick-turnaround, niche fan theory content lets me connect authentically with followers by sharing genuine excitement, speculation, and a bit of fun tin-foil-hat energy. It’s about being real, embracing fandom quirks, and not taking yourself too seriously.
This approach drives meaningful engagement by balancing deep dives with approachable, relatable personality, showing how authenticity in content creation builds trust and loyalty.
