top of page
Workshops & Case Studies in Creative Strategy + Brand Storytelling
These aren’t just case studies, they’re sessions I’ve taught live.
As a creative producer and marketing strategist, I design storytelling experiences that resonate with real audiences. Whether I’m breaking down Taylor Swift’s surprise album drops or leading workshops on immersive campaigns, I believe in strategy that sticks, emotionally and practically.
Below, explore sessions I've created and taught, grounded in real-world campaigns and packed with actionable insights.
Taylor Swift Is a Marketing Mastermind: A Case Study in Fan-First Strategy
Taught live, April 2024
Dissecting Taylor Swift’s marketing playbook, from Easter eggs and surprise drops to real-time fan engagement. This class explores how she creates hype, sustains attention, and builds community with intention, and how brands can replicate that magic.
bottom of page