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CTV Campaign Spotlights: Story-First Strategy, Built for Results

I lead creative campaigns that merge storytelling with strategic intent — whether that means maximizing conversions on a tight budget or pushing the brand into bold, cinematic territory. Below are B2B Ad and  Connected TV (CTV) campaigns that showcase my approach to concepting, producing, and executing digital-first video content that resonates.

B2B Ad Campaign Breakdown

We transformed a simple, value-driven concept into a compelling B2B ad spot, produced, edited, and deployed in under 24 hours.

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Production & Creative Approach:

  • Concepted a direct, offer-forward script designed for ad attention span and retention

  • Shot full spot in one hour with 2-person crew

  • Collaborated with media partner to turn around final edit within a day

  • Kept creative clean, clear, and conversion-focused

 

Performance Highlights:

  • 99% Video Completion Rate (VCR) — indicating near-perfect viewer retention

  • Campaign ran as a limited-time test with a small budget and narrow geo-target

  • Resulted in 76 qualified leads — proving high ROI with minimal spend

 

Sometimes simple wins.

With the right message, clear storytelling, and smart placement, we turned one hour of shooting into a high-converting, high-retention asset.

CTV Campaign Spotlight

Creative Direction | Collaborative Storytelling Vision Execution | On-Camera Talent

A cinematic, narrative-first CTV spot inspired by some of our favorite films — including a nod to Everything Everywhere All at Once.

 

This ad is designed to push the limits of UNATION’s brand voice through elevated storytelling and pop culture references.

 

  • Led ideation, storyboarding, and production planning from concept to final cut

  • Collaborated with a cross-functional team to align creative vision and execution

  • Partnered with local Orlando businesses to ground the spot in community and culture

  • Stepped in on-camera as needed. I’m always ready to take direction and contribute to the shared vision

  • Directed the shoot, making real-time creative decisions to ensure narrative impact

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